Small Business Competing with the Big End of Town
A small wholesale distributor of electrical and data supplies was competing against chains of large national stores with greater buying power and resources.
Greg Bender and Ken Gray worked with the business owner to develop strategies to consolidate and grow the business in a competitive market.
- Prepared a business plan and financial forecasts.
- Surveyed key customers to determine their needs and preferences.
- Identified the business’ unique selling point, ie outstanding customer service and personal relationships.
- Trained staff in customer service with practical exercises and emphasis on methods of work.
Outstanding customer service and the development of personal relationships with customers has seen the consolidation of existing stores and the expansion of the business into an additional new store in a key market segment.